Maxxium UK has launched a gift carton for Teacher?s blended Scotch whisky ? the brand?s first since 1988.
The carton is for 70cl bottles of Teacher?s and is part of a strategic investment in the brand.
Maxxium managing director Peter Sandstrom said: ??Teacher?s is one of the only blends to be in a gift carton this Christmas, which will provide an enhanced on-shelf presence, and appeal to consumers looking for a premium and authentic blend this festive season. It is well known for having an exceptionally high malt proportion, guaranteed to be at least 45%, which really delivers a unique and balanced blended whisky with tastes of full rich malts and maturity.?
Teacher?s 70cl will also be available in a ?12.49 price-marked pack in cash and carries over the Christmas sales season.
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