var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "11212281" }); (function() { var s = document.createElement("script"), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })();
JOIN THE NETWORK 
Business Leaders 
Money Matters 
Technology
Apps Cloud Gadget Software 
Marketing 2.0 Mobile Marketing Social Media Viral Web 
Video 
Top Ten Top 10: Business Top 10: Lifestyle Top 10: People 
ReportsAssociationsCompany Reports 
Lifestyle Cars & Toys Celebrities Entertainment Fashion Health & Fitness Sports Travel + Food Money Matters M&S edits Frankie Cocozza out of X Factor Christmas ads X Factor sponsor Marks & Spencer has edited Frankie Cocozza from its Christmas adverts following his departure from the show amid rumours of drug use 
9 Nov 2011 Abigail Phillips var fbShare = { url: 'http://www.businessrevieweurope.eu/money_matters/ms-edits-frankie-cocozza-out-of-x-factor-christmas-ads', size: 'large', badge_text: '#ffffff', badge_color: '#647BAD', google_analytics: 'true' } Tweet As news of Frankie Cocozza’s departure from the X Factor emerged yesterday, Marks & Spencer bosses were acting quickly to remove the disgraced contestant from its Christmas adverts.
Cocozza, who made a name for himself on the show for all the wrong reasons, was axed for ‘breaking a golden rule’ thought to be the use of cocaine.
Marks & Spencer removed Frankie Cocozza from its X Factor Christmas adverts with immediate effect. M&S, which has a deal worth ‘several millions’ with the ITV show, would not comment on Cocozza’s departure however made it clear that the partnership is with the X Factor rather than individual contestants.
“Now that Frankie has departed the show he will not appear in the future edit,” revealed a spokesman for Marks & Spencer. “We always said we would keep editing it in the run-up to final so that we only highlighted the remaining contestants.”
Frankie was constantly seen out with friends drinking throughout the competition
The updated version of the Christmas advert was sent to television channels last night and the new edit is already being broadcast.
“Frankie won’t be in it, neither will The Risk or Johnny Robinson, who also went out at the weekend,” confirmed M&S. The company had nothing further to add to the official statement released by X Factor producers.
Phone and broadband company TalkTalk also has a three-year sponsorship deal with X Factor, which could be worth as much as £20million. It includes sponsorship of the TV show and tour.
With such huge sponsorship deals at stake, X Factor producers need to be extremely careful about the contestants they are promoting on the show. Cocozza was accused of being a bad role model during his time in the competition and this could have been an influencing factor in his dismissal from the programme.
The original X Factor Christmas advert for M&S including Frankie Cocozza
Most Popular + More Most Popular >> LATEST VIDEOS + More LATEST VIDEOS >> Lifestyle + More Lifestyle >> Featured Articles + MORE Featured Articles >> TOP TEN + MORE TOP TEN >> JOIN THE NETWORK Business LeadersMoney MattersTechnology Apps Cloud Gadget SoftwareMarketing 2.0 Mobile Marketing Social Media Viral WebVideoTop Ten Top 10: Business Top 10: Lifestyle Top 10: People Reports Associations Company ReportsLifestyle Cars & Toys Celebrities Entertainment Fashion Health & Fitness Sports Travel + Food Events & Tradeshows News Archive Sectors Manufacturing Energy Construction Supply Chain Food & Drink Health Care Retail Stock Market Technology Education Top Stories Check out our other brands. Select a brand African Business Review Business Review America Latina Business Review Australia Business Review Brasil Business Review Canada Business Review India Business Review Middle East Business Review USA Construction Digital Energy Digital Exec Digital Food and Drink Digital Healthcare Global Manufacturing Digital Retail Digital Stock Market Digital Supply Chain Digital Technology Digital About Us | Contact Us | Press Releases | Testimonials | Terms of Use | Privacy Policy | Partnerships | Site Map Copyright 2007-2011 Business Review Europe - European Business Magazine by White Digital Media Group. All rights reserved | www.whitedm.com
No comments:
Post a Comment